We're purists. We're also artists and scientists. We obsess about perfectly proportioned clothes, beautiful textiles and great fit.  


We purposefully create clothes that combine our minimalist style, human-centric values and playful personality. It's a cool job.


We make precise clothes from robots. The robots we use make each product seamlessly. The streamline process saves lots of fuel and textile waste, which is pretty neat.


Our clothes are simple because we think simplicity is powerful. We believe one well-made dress worn a thousand ways is modern and liberating.


“Everything in excess is opposed by nature.”  ― Hippocrates